Areas of Expertise

Brand Experience Strategy • Experiential & Event Design • Creative Strategy • Integrated Campaign Development • Audience & Stakeholder Experience • Cross-Functional Leadership • Brand Identity & Expression • Environmental & Spatial Thinking • Executive & Stakeholder Partnership • Vendor & Production Management • Team Mentorship & Creative Direction • Enterprise Brand Systems

Lead Senior Designer — ION | Nov 2023 - Feb 2026

• Led brand and creative initiatives across digital, print, editorial, event, and internal experiences, shaping how employees, clients, and external audiences encountered the ION brand across multiple touchpoints.

• Partnered with marketing, communications, product, event, and executive stakeholders to translate business objectives into creative strategies and cohesive brand experiences that strengthened organizational alignment and audience engagement.

• Led high-visibility campaigns, event brands, corporate communications, and internal initiatives from strategic concept through production and delivery, ensuring a cohesive experience across every audience touchpoint.

• Advised stakeholders through ambiguous or evolving requests, uncovering underlying business objectives and translating them into creative strategies that balanced audience experience, organizational goals, and brand integrity.

• Partnered with event teams on physical environments and venue experiences, considering attendee movement, visibility, spatial placement, and atmosphere when developing creative solutions.

• Directed production partners and vendors throughout planning and execution, ensuring creative concepts translated successfully into physical environments while maintaining quality, feasibility, and brand consistency.

• Mentored designers, provided creative guidance and feedback, and helped teams navigate priorities while maintaining a high standard of execution.

• Built scalable creative frameworks and operational playbooks that enabled teams to deliver consistent brand experiences across campaigns, events, and communication channels.

Senior Graphic Designer — ION | Dec 2019 - Oct 2023

• Developed integrated brand experiences for enterprise initiatives including Impact, IONathon, Connection, and NARBFX across campaigns, events, communications, and physical environments.

• Translated incomplete or evolving stakeholder requests into clear creative direction by identifying audience needs, clarifying objectives, and connecting individual deliverables to the broader experience.

• Collaborated across marketing, communications, events, video, and executive teams to unify messaging and creative execution across multiple audience touchpoints, strengthening the overall brand experience.

• Helped evolve event and campaign storytelling beyond individual assets, considering how content, motion, environment,
  and visual identity worked together to create a more engaging audience experience.

• Directed post-acquisition brand integration initiatives, helping teams navigate organizational change while maintaining a clear and cohesive brand presence.

• Led multiple concurrent initiatives from planning through delivery, aligning stakeholders, creative partners, vendors, timelines,
  and production requirements to ensure successful execution across competing priorities.

• Created scalable creative frameworks that enabled campaigns and experiences to grow efficiently while preserving brand consistency, quality, and operational flexibility.

Graphic Designer — ION | Aug 2016 - Nov 2019

• Created communications and visual experiences that helped employees understand, engage with, and participate in
  organization-wide initiatives during a period of company growth.

• Collaborated with internal partners on editorial, marketing, and event initiatives, translating organizational messages into approachable and engaging creative experiences.

• Designed and coordinated digital and physical brand experiences across teams, managing deliverables, production requirements, and timelines from initial concept through final execution.

• Created FIONA, an original brand mascot that made internal communications more approachable, memorable, and culturally engaging for employees.

• Built an early foundation in audience-centered design by considering not only how communications looked, but how people would interpret, navigate, and respond to them.

Design and Production Coordinator — Privcap Media | Nov 2014 - Aug 2016

• Led and supported a team of four designers across editorial, marketing, and event initiatives while managing competing deadlines and production priorities.

• Led creative projects from concept through production, partnering with internal teams, contributors, and external vendors to deliver consistent, high-quality editorial and event experiences.

• Improved production workflows and team coordination, contributing to a 20% increase in brand engagement.

• Oversaw event and editorial production with a focus on audience experience, brand presentation, operational excellence,
  and successful execution.

• Standardized production processes to improve accountability, consistency, and delivery speed across the creative team.