Connection
A strategic visual identity system for ION’s multi-city client networking events, designed to provide a cohesive, professional, and engaging experience across locations. I developed the brand system, art-directed collateral, and ensured consistency while tailoring each city’s materials to its audience.
Challenge — Context
ION hosts multi-city networking events to engage clients and provide a consistent overview of products, services, and expectations as ongoing ION customers. Each city required a localized experience while maintaining a cohesive brand identity to reinforce ION’s professionalism and global presence.
Approach — Role
Developed a scalable, modular visual identity system adaptable to each city’s event while maintaining consistent brand standards. Art-directed all event collateral, including presentations, signage, invitations, and digital assets. Collaborated with event teams and client services to ensure messaging aligned with brand positioning and client experience goals. Oversaw production to maintain high visual quality and consistency across multiple markets.
Visual execution
Outcome
Delivered a visually cohesive system that elevated the client experience in every city. Strengthened brand recognition and professionalism for ION’s client-facing events. Enabled efficient adaptation of materials for future editions without sacrificing design quality or consistency.