I’m Gerson Lopez a design leader.

I bridge strategic thinking with visual craft to shape brands with clarity, intention, and impact.

What began as a fascination with lines, form, and storytelling in the Bronx led me through the High School of Communication Arts in Manhattan and into a lifelong relationship with design. Along the way, mentors helped shape my understanding that great design isn’t just about aesthetics — it’s about how ideas take form, connect with people, and influence perception over time.

Professionally, I’ve built and evolved design systems across disciplines — from brand identity and UI/UX to editorial, motion, and marketing. At Privcap, I helped establish a cohesive brand voice across content and digital experiences while mentoring designers and strengthening collaborative workflows. At ION, I’ve led the stewardship and evolution of a global brand within complex organizational structures, deepening my understanding of how design supports narrative, culture, and strategic direction.

Today, my work is grounded in thoughtful judgment, collaborative leadership, and strategic authorship. I approach design as both a craft and a responsibility — making deliberate decisions that balance clarity, expression, and long-term value.

Outside of my professional work, I stay creatively grounded through illustration and painting, often sketching and exploring ideas on my iPad during weekends. With a minor in Illustration, drawing remains a core part of how I process ideas and stay connected to craft. I’m deeply inspired by museum culture and lifelong learning — spending time with art, design, and history continually refines my perspective and informs how I approach creative leadership with intention and curiosity.

I’m focused on opportunities where design plays an active role in shaping strategy and direction — where creative thinking and business thinking meet, and where design leadership helps define what comes next.