At ION, I led the design and evolution of internal creative identity systems.
I shaped how events, culture, and team experiences
come to life visually and strategically.
Rather than simply producing deliverables, I partnered across departments to define visual languages that connected purpose with perception, strengthened culture, and elevated internal and external experiences.
In‑house creative leadership demands both internal alignment and external thinking — ensuring that design not only looks cohesive, but works hard to connect people to meaning, purpose, and experience. Across these projects, I art‑directed, managed multidisciplinary execution, and ensured consistency across touchpoints — from event branding to internal initiatives — helping ION’s creative voice land with clarity, intent, and impact.
Below are select visual identities and design systems I developed to support event engagement, team culture, and organizational presence.
Event Branding
Unified event branding for a global summit, creating a cohesive experience that elevated morale and reinforced culture across locations.
ION’s Hackathon
A scalable, evolving event identity system for ION’s hackathon series, designed to engage teams, reinforce culture, and maintain brand consistency across editions.
A flexible visual system highlighting ION’s internal creative service team, and thought leadership, streamlining content creation and strengthening internal brand voice.
Pride Campaign
A modular visual identity celebrating inclusion and reinforcing ION’s culture, designed for maximum engagement across events and digital touchpoints.