I’m Gerson Lopez
Brand Systems Lead based in New York
I build visual identities and the structured systems that allow them to scale with clarity and control.
Translating business strategy into cohesive brand ecosystems that align teams, strengthen clarity, and support sustainable growth.
Selected Brand Systems
Connection
Strategic event identity for a global summit, designed to unify clients, reinforce culture, and scale consistently across international touchpoints.
ION<athon>
A modular brand system for ION’s global hackathon series, balancing flexibility and consistency while strengthening engagement across editions.
Impact
A scalable visual framework for ION’s internal creative services team, streamlining content production and clarifying brand voice across channels.
Pride
A modular identity system celebrating inclusion, designed for adaptable deployment across events, digital platforms, and internal communications.
Explorations & Independent Work
Fiona
ION’s internal culture character
Separados
Film premier branding
Privcap Report
Publications executed for Privcap Media
Gentle Walls
Poster set for a therapy office
Handbook Design
“Handbook of Pricing and Ethical Guidelines”