I’m Gerson Lopez
Brand Designer based in New York
I build visual identities and the structured systems that allow them to scale with clarity and control.
Translating business strategy into cohesive brand ecosystems that align teams, strengthen clarity, and support sustainable growth.
Selected Brand Systems
Connection
A brand system built around the idea of coming together — designed to unify diverse portfolios, and audiences under one cohesive event identity.
Pride
A modular identity system celebrating inclusion, designed for adaptable deployment across events, digital platforms, and internal communications.
ION<athon>
A modular brand system for ION’s global hackathon series, balancing flexibility and consistency while strengthening engagement across editions.
Impact
A scalable visual framework for ION’s internal creative services team, streamlining content production and clarifying brand voice across channels.
Special Projects
Fiona
A character design created to humanize ION’s internal communications, using geometric forms inspired by the brand’s nucleus icon to build a recognizable and inclusive cultural ambassador.
Separados
Poster and event identity for the short film Separados, exploring the border crisis through a refined typographic approach that evolved from an earlier illustrative concept.
Poster Series
A poster series designed for a therapy practice, using color and simple geometry to transform mental health principles into a cohesive environmental experience.
Editorial Reports
Editorial publications produced for Privcap Media, combining structured design systems with efficient production workflows to deliver high-quality reports in both print and digital formats.