Gerson Lopez
Gerson Lopez
ION’s annual multi-city client events emphasize the power of networking and the opportunities that arise from connecting our worlds. Originally launched as a virtual event in 2021, Connection has evolved into one of ION’s flagship events and a key driver of our internal design systems. In 2023, I focused on building this new branding system to further enhance the event's identity and impact.
As a brand strategist, I focused on the concept of "coming together" while developing this event identity. Inspired by the brand's core elements—neurons and protons—I envisioned a visual representation of unity through cell division, illustrating two forces merging into one (as seen in the right motif). To enhance balance and stability, I incorporated a grounding element on the left side. This added surface area not only improved the overall composition but also provided versatile options for using the graphic as a mask in photography.
ION serves as a parent company with diverse verticals catering to various industries, each with its own clientele and tailored software features. Among the four verticals, Treasury and Commodities necessitated unique events for their clients. To ensure scalability of the parent design, I leveraged ION's existing color strategy to represent these verticals within the Connection motif, enhancing brand cohesion while addressing specific needs.
A collection of merchandise for event attendees