Impact
Internal Brand Identity & Resource Hub
Helping employees understand the teams—and services—available to them. Impact brought together several internal service teams at ION, each with its own responsibilities and expertise. I developed a shared identity and built a SharePoint resource hub to communicate how those teams fit together, what they offered, and how employees could engage them.
The work connected brand development with a practical organizational need: making internal expertise more visible and accessible.
Challenge
Making a complex group easier to navigate
Impact’s teams had distinct functions, but lacked a unified visual presence and a central place to explain their services. Employees needed to understand both the group as a whole and which team was relevant to their needs.
The challenge was to establish a clear relationship between Impact and its sub-teams while preserving each team’s identity. That structure also needed to carry into a digital resource where employees could find service information and guidance.
Approach
Expressing how the teams fit together
I grounded the identity in ION’s existing nucleus and ion forms, developing a master lock-up that brought connected parts into a unified whole.
I then deconstructed that design into modular icons for the individual teams. Each icon had its own recognizable form while remaining visibly related to the Impact identity.
This gave the system a clear hierarchy: Impact represented the collective, and the individual icons identified the expertise within it. The relationship between the teams became part of the visual language itself.
Aligning the work with organizational needs
I partnered with internal stakeholders to align the identity and resource hub with the teams’ functions and the information employees needed.
That collaboration connected creative decisions with practical requirements, helping establish a shared presentation of Impact while making room for the responsibilities and offerings of each team.
Turning the structure into a useful resource
I designed and built a SharePoint hub that brought team descriptions, roles, and service guidance into one central location.
The hub extended the purpose of the identity into the employee experience. It gave people a place to understand what each team did and how to engage its services, connecting the group’s visual presence with information employees could act on.
Together, the identity and hub addressed two linked needs: recognizing the teams and understanding where to turn for support.
Outcome
A shared identity and a central point of access
The Impact identity was adopted to represent the internal services group, giving its teams a cohesive visual presence within ION.
The SharePoint hub consolidated team and service information into a shared resource, providing employees with a central place to learn about Impact’s expertise and how to access it.
Together, the two components established a consistent way for Impact to present itself and explain its role across the organization.
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