Gerson Lopez
Gerson Lopez
At ION, the internal services team called Impact was made up of various groups, each with unique roles and services. The challenge was to create a visual identity system that connected all these teams under one cohesive brand umbrella — one that felt true to ION’s existing brand but also highlighted the diversity within Impact. Alongside that, the team needed a central hub to share information and help others understand their services easily.
I was tasked with designing the entire visual system — from the master lock-up that represented Impact as a whole, down to individual team identities. I also built the SharePoint site to house all the teams’ information, making it easy for anyone in the company to navigate and understand what Impact offers.
Drawing inspiration from the employer’s brand elements — specifically the “nucleus” and “ions” — I designed a lock-up that symbolized Impact as a unified entity made up of many parts. This lock-up acted like a constellation: one main visual composed of smaller connected elements.
From there, I deconstructed the lock-up to craft distinct identities for each team within Impact. While each identity remained visually connected to the main lock-up, when used separately they functioned as unique icons representing the individual groups. This modular approach ensured both consistency and flexibility across all communications.
The visual identity was paired with a SharePoint site I built to provide easy access to each team’s description, their roles, and guidance on how to engage their services. This digital hub became a valuable resource for employees across the company.
The Impact visual identity system was enthusiastically adopted and continues to represent the team to this day. The SharePoint site streamlined communication, making it simpler for employees to find and understand the support Impact provides. This project not only strengthened internal branding but also boosted the team’s visibility and cohesion.