From Pencil Lines to Brand Leadership.
My path to design started with curiosity. As a kid, I was captivated by my brothers’ drawings—the way simple lines could form something meaningful. I thought artists were born with that ability. It wasn’t until high school, almost by accident, that I discovered I could be one of them.
I was set on becoming a pediatrician, but a twist of fate landed me at the High School of Communication Arts in Manhattan. Reluctant at first, I found my way in through a single moment: asking a classmate to teach me how to draw. That winter, I devoured manga at the library, joined the art club, and discovered a world of photography, digital tools, and design. By the time I graduated, art wasn’t just something I admired—it was something I lived.
College deepened that journey. Switching from psychology to digital art reignited my creative spark, and mentors opened doors to illustration, curation, and even my first gallery exhibition. But when finances redirected me from School of Visual Arts to NYC College of Technology, I discovered my true foundation: typography, layout, branding, and the systems that give ideas structure. A tough but transformative professor introduced me to publication design, teaching me how strategy and creativity meet.
Professionally, I honed those skills at Privcap, where I brought a new brand to life across publications, motion graphics, and UI/UX, eventually leading and developing a growing design team. At ION, I’ve worked to uphold and evolve a global brand identity under demanding timelines and complex corporate structures—learning flexibility, leadership, and how design shapes organizational storytelling.
Now, my goal is clear: to step fully into creative direction. I want to leverage my design roots, strategic thinking, and leadership experience to guide brands beyond visuals—to ideas that connect, resonate, and last.