I’m Gerson Lopez
A New York based brand and design lead who shapes brands with strategic clarity and visual conviction.
I partner with teams to turn business goals into compelling creative systems that elevate brand identity and user experience. I’m building toward roles where design influences strategy, culture, and long-term product impact.
In-House Agency
Connection
Unified event branding for a global summit, creating a cohesive experience that elevated morale and reinforced culture across locations.
Fiona
ION’s internal culture character
ION<athon>
A scalable, evolving event identity system for ION’s hackathon series, designed to engage teams, reinforce culture, and maintain brand consistency across editions.
Impact
A flexible visual system highlighting ION’s internal creative service team, and thought leadership, streamlining content creation and strengthening internal brand voice.
Pride Campaign
A modular visual identity celebrating inclusion and reinforcing ION’s culture, designed for maximum engagement across events and digital touchpoints.
Personal Projects
Separados
Film premier branding
Privcap Report
Publications executed for Privcap Media
Gentle Walls
Poster set for a therapy office
Handbook Design
My version of the “Handbook of Pricing and Ethical Guidelines”